Reviews
LGA Peer Review
The LGA peer review conducted during early 2022 made the following recommendation about TMBC’s communications:
‘There is a need to strengthen and refocus the enabling services such as HR and communications that are going to help make the change.’
TMBC action plan
Develop a communications strategy which:
- strengthens two-way engagement with residents
- markets services
- promotes place and celebrates successes
Develop internal communications to:
- build a shared sense of purpose beyond finance and compliance
- recognise the good work across the organisation that happens every day
LGA communications review
Recommendations:
- develop and deliver a communications strategy
- prioritise the priorities
- define and agree the key campaigns
- create a strong, clear narrative for council and place
- manage social media enquiries via customer services
- improve social media engagement
- establish residents’ preferred communication channels
- invest in staff development
- identify and consolidate marketing spend
- support development of a residents’ satisfaction survey
- boost awareness of the MyTMBC app
- invest in internal communications
Source: LGA Communications Review June 2022