The role of communications
Why are good communications important?
- articulates the ambition for your area
- improves corporate and personal reputation
- supports good political leadership
- helps engagement with residents, partners, and staff
- builds trust
- rallies advocates
- drives change and can deliver savings and income
- attracts investment (and good people)
- can be used to manage performance
- strengthens public support and understanding
Source: Local Government Association (LGA) Communications Review June 2022